Larissa Castro
JOURNALIST
Articles published
From October to December 2022, I worked as a copywriter through an extension project at UFRJ. I was responsible for covering the 2022 presidential elections and the World Cup in Qatar, producing reports that addressed relevant topics of interest to the target audience. In addition, I reviewed articles to ensure clarity, cohesion, and accuracy, adjusting the texts according to the outlet's editorial standards. This experience was essential to improve my skills, especially in writing and reviewing content for different contexts.
During my internship at Portal Lorena Bueri R7, from February to May 2022, I was responsible for producing articles about reality TV programs and news coverage about public figures and celebrities. I worked with objective texts focused on SEO, addressing topics of immediate relevance and great public interest. This experience allowed me to improve my ability to create attractive content optimized for the web, in addition to familiarizing myself with the dynamics of covering trending and highly visible topics.
​As a Communications Analyst, from June 2024 to February 2025, I was responsible for writing content for the company's blog, using SEO techniques to improve rankings on search platforms. My work involved producing highly readable texts, aligned with best optimization practices, ensuring that the content was informative, accessible, and efficient in attracting organic traffic.